The Clab

Reebok "Choose your Destiny"

Zara

WooHoop

Reason

Roto

Sbam Gelati

Genk Basketball/Football court

Fanatic Snowboards

The Clab

The Clab emerged from the remnants of a renowned nightclub in A Coruña, known as Chaston. Our vision was to emphasize the letter "C," making it the central element around which everything revolves. This concept extends to the club's physical layout and entrance experience. To enter The Clab, patrons descend a staircase that leads them into a space designed with a distinctive architectural feature: the floor plan of the club is a large rectangle, segmented by curtains that strategically divide the areas, thereby forming a prominent and symbolic "C." This thoughtful design ensures that the essence of the "C" is woven into every aspect of the club, from its name to its spatial organization, creating a cohesive and immersive experience for all who visit and dance all night long.

Two event posters on a wall with 'Adrian Loop' and 'Poti' displayed.

Reebok "Choose your Destiny"

For the launch of the Reebok Question Free Agent, we joined forces with Sivasdescalzo to craft a campaign rooted in legacy, freedom, and choice.

The story takes us back to a unique moment in basketball history, when a young Kobe Bryant, unsigned by any sneaker brand, became a true free agent. In that in-between space, he chose to wear Allen Iverson’s Reebok Question, a bold move that blurred rivalries and made a statement.

We built the campaign around that spirit. Using the iconic Lakers colors, purple and gold, we designed a graphic world that celebrates risk, greatness, and self-determination. Elements like Three-Peat, jersey numbers, and the shoe’s geometry became part of our visual code.

At its core, “Choose Your Destiny” was more than a slogan.
It was a tribute to a moment where the path wasn’t given, it was taken.

Zara

We got commissioned by Zara for creating a geometric black and white only mural for their upcoming store front wall here in the city. This was the first major project entirely handled by my guys at the studio and I can only be more than proud of the fantastic work they have done.In just three days, w managed to perfectly recreate this geometric baby of 6 meters by 25 meters high. Rain, wind and storm did not manage to demoralize the guys, on the contrary, working all day they proved to be hard workers."I come from a small village, I'm not a city man but I like this mural. I don't know what it means but it reminds me of a big chessboard, so I like it" - A passerby told us.

WooHoop

Woohoop is a leading company in the customized packaging sector and for this reason they called us to do their rebranding. Since they work with clients from all over the world, including Coca Cola, Siemens, Instagram, Disney and many others, their catalog is obviously immense.

They therefore asked us to be able to divide their vastness of products into subcategories and we, obviously following our unmistakable style, decided that for each category a color and a geometric shape are used which, repeating themselves to form a pattern, give life to an almost infinite number of possible combinations.

Reason

We were called by Reason.co to do their rebranding and since the use of geometric elements and figures is the only thing we know how to do, we thought that creating an entire language through masks and shapes would be a good idea. In fact we nailed it.

Roto

Sbam Gelati

A very small space, with two large windows that want to go outside. The entire store is a great showcase on Federico Ozanam Street.Two large pieces resembling an art installation are introduced into the space to create two sales areas: The ice cream maker with its work space and the display cases resembling a food truck.

Everything is illuminated in a controlled way, and it's a burst of color that makes you want to enter and try a gelatino.

In collaboration with Laboratorio.

Genk Basketball/Football court

We were called by the city of Genk and C-Mine to paint an entire basketball / football field as part of the SHOUT exhibition (opening 3rd of July) among international artists such as Eike König, James Joyce, Anthony Burrill, Morag Myerscough and well, me. Without a doubt it was the largest mural We've ever painted (20x40m, Marco is the white spot close to the N in the first pic) and without Alley Studio guys and the neighborhood kids help, this project would never have been possible. We love seeing these young fellas already enjoying their new court!

Fanatic Snowboards